EthiLore is the narration of a story. Based out of Indore, M.P. we offer designer and custom accessory. Founded by Snehal Choudhai, an award-winning product designer from NIFT, It is her passion that fuels the company.

Folklores through generations have been a way of Indian lives, Stories of the kings and queens, customs and costumes, ornaments and oddities have all come alive for Snehal, only to become inspirational vivid pictures. EthiLore aptly named after ethnic folklore, celebrates India through intricately crafted adornments and unfolding long lost folklores through this blog.

At EthiLore we bring about the traditional culture of India with a modern twist. The exclusivity and authenticity of the folktales are showcased for you through handcrafted adornments in mix organic mediums.